Then they sail confidently into the marketing arena, secure in the knowledge that they have the best product and that ultimately the best product will win. The Law of Perception: “Marketing is not a battle of products, it’s a battle of perceptions." “Marketing people are preoccupied with doing research and ‘getting the facts.’ They analyze the situation to make sure that truth is on their side. So, here are my three biggest takeaways from the book. In fact, you can bank on it.īut if you learn how to harness the force behind these laws, you’ll build the marketing momentum-and escape velocity-you need to grow sales and outmaneuver the competition. The idea is that if you break any of these 22 laws don’t be surprised when sales plummet or your product launch fails to take off. That’s the main point from " The 22 Immutable Laws of Marketing,” the classic bestseller first published in 1993 by Al Ries and Jack Trout. Just as there are laws of nature, like gravity and physics, there are also laws that govern marketing that never change and will always deliver pain to anyone who violates them.
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